LinkedIn has demonstrated that it is more than simply a venue for long-form B2B communication with the debut of LinkedIn native video feature in 2017. LinkedIn video postings garnered over 300 million impressions on the site in a year. They also receive three times the amount of engagement as text postings. Furthermore, preliminary statistics from LinkedIn's beta test reveal that native videos on LinkedIn are five times more likely than other material to initiate a conversation among LinkedIn users.
Aside from the impressive engagement numbers, video marketing has been demonstrated to increase income on social media platforms. Brands that employ video marketing grow their sales 49 percent quicker than those that don't, hence the LinkedIn video feature is something that everyone must know. In this article, we will discuss in detail the LinkedIn video specs, the format, and the requirements. Check out the entire article to understand the importance of engagement through videos in order to improve your LinkedIn profile, by making it unique, just like yourself!
Different LinkedIn Video Feature and Types
Learning about all the different forms of LinkedIn video features to make your LinkedIn profile popular in no time. Below mentioned are some of the features that will come in handy for you.
1. Embedded Videos
Embedded videos are the most common type of LinkedIn video. Many firms and business profiles continue to publish videos to video-hosting platforms like YouTube or Vimeo and then share the link on LinkedIn to improve their reach among the viewers or customers. This works, however, LinkedIn native movies are a more successful method for a variety of reasons. So, let us understand the native LinkedIn videos.
2. Native videos on LinkedIn
The LinkedIn native video is a video that is directly posted to LinkedIn or made on the site itself hence is the literal native video of this platform. Unlike embedded videos, LinkedIn native video auto-plays on the stream, capturing more attention. According to metrics, Facebook native videos receive 10 times more shares than linked videos, a fact that is likely to apply to LinkedIn native videos as well.
Steps to Create a LinkedIn Native Video
Publishing a LinkedIn native video is essentially a three-step procedure, whether on a smartphone, mobile device, or computer. On the smartphone, users may shoot and share videos in-app, as well as add text and emoticons, however on desktop, users must use a pre-recorded video.
Steps to create a native video using a computer
1. Click Share an article, photo, video, or idea from the LinkedIn homepage.
2. Select the clip or video icon from the drop-down menu.
3. Put the video that the user wishes to share on their LinkedIn profile using their desktop or computer.
Steps to create a native video using a smartphone
1. At the top of the feed, look for the Share box (iOS devices such as iPhone, Mac, etc) or the publish button (Android devices).
2. Select the clip icon from the drop-down menu.
3. Use the application to make a video or publish a pre-recorded video clip.
4. Select one of the filters or the text button to customize the content accordingly.
5. After adding text and filters. Proceed to post the native video on the profile.
You'll have access to audience analytics once you've posted a video, such as how many views, likes, and comments your post has received. You'll also be able to see viewers' top businesses, titles, and locations. Find out which video stats are most important.
LinkedIn Specs for Native Video
To make the perfect video, following the specifications is of utmost importance, so here we go:
- 3 seconds is the minimum video duration.
- 10 minutes is the maximum video duration.
- 75KB is the minimum file size.
- 5 GB is the maximum file size.
- 5 GB is the maximum file size. These are the types of video file formats that it will support. ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3. ProRes, MPEG-2, Raw Video, VP6, and WMV1as are among the formats that aren't supported.
Video Advertisements Using LinkedIn Video Feature
LinkedIn video advertisements are the commercial videos that have sponsorship and appear on the LinkedIn feed. Since they are often offered to a wider, more focused crowd, video advertisements and campaigns have a better potential to improve brand exposure, product consideration, and generate leads.
In contrast to LinkedIn native video, which has the LinkedIn video size limited to a maximum of 10 minutes, LinkedIn video advertising may last up to 30 minutes. This is yet another reason why business or company page admins may start building up a video advertising campaign using the LinkedIn Campaign Manager or choose to fund pre-established content.
LinkedIn Specs for Video Advertisements
Want to nail your video ads? Of course yes, then create one as per the specification below mentioned and voila.
- 3 seconds is the minimum video duration.
- 30 minutes is the maximum video duration.
- 75KB is the minimum file size.
- MP4 is the file format.
- Frame rate: 30 frames per second maximum.
- It supports either AAC or MPEG4 audio formats.
- The audio sample rate should be less than 64 kHz.
- 200MB is the maximum file size.
Tips to Create the Best LinkedIn Videos
Here are a few things to think about before beginning to create a native video and pressing the record button.
1. Make your setup more efficient
Select a well-lit location. Although natural light is preferable, artificial light may be used in a pinch—just be aware of shadows. Also, make sure that the face of the main subject isn't backlit, or they'll turn into silhouettes. Always make sure that you take a test movie and make any necessary adjustments to the tripod or the camera arrangement, its angle, etc. such as adding or removing a few books.
Avoid using a background that is busy or distracting. Make sure confidential papers and other company logos are put away if you're filming in an office setting. You don't want to end up endorsing another brand on behalf of your firm by accident.
2. Attempt to grab the audience's attention right away
LinkedIn suggests that the optimal usage of the LinkedIn video feature is only when one can grab the viewer's attention within the initial few seconds.
3. Change the shot angle
A single shot video may get tedious, and with viewers losing interest by every second, changing the shot is one technique to keep them intrigued. Borrow a second camera to record from multiple viewpoints, even if you're filming an interview.
4. Select the appropriate video length
The most popular video commercials, according to LinkedIn, are under 15 seconds duration. When it comes to LinkedIn native video, though, durations might vary.
On the whole, we have successfully checked out the various aspects of the LinkedIn video feature along with its types, tips to create a LinkedIn video, and the steps to upload them. Hope this was useful in knowing this efficient feature of LinkedIn that helps to improve engagement with the audience and in getting better views.
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