How to Build a Facebook Messenger Bot Sequence?





Wondering how to use the Facebook Messenger bot sequence for social media campaigns? Want to deliver a series of automatic messages or task reminders via Facebook messenger?

In this article, you will learn how to create a messenger bot sequence to automatically reply to your subscribers or clients on various social media platforms.

Facebook Messenger Bot Sequence

The Facebook messenger bot sequence is nothing but a series of messages that are sent automatically to users on any social media platform. However, a sequence in a messenger chatbot does not always need to have one message followed by another. It can even be simply just one message sent by the chatbot.

How to Create a Messenger Bot Sequence?

Over the years chatbot functionality has been used widely by various tech companies. And is available on plenty of websites nowadays. But building a chatbot has got significantly easier with time. 

There are plenty of messenger-chatbot-building solutions available online. The three most popular Facebook messenger bot builder are Chatfuel, ManyChat, and Dialogflow. Each of these bot builders provides a convenient and no-coding option to create a messenger bot sequence on the Facebook Messenger platform. 

Now, you might wonder as a social media marketer how much do these tools cost? All these tools are available for free, up to a certain limit. But depending on business needs you may be able to go pretty far with a free plan. However, even the paid plans with these are reasonably priced. 

Facebook Messenger Bot Builder

Before going ahead, remember that this tutorial will help you build and launch a basic Facebook messenger chatbot sequence. This chatbot will be able to answer some of the most frequently asked questions. If you want to make a feature-full chatbot then it will require some impressive AI that can carry a strong conversation. 

1. Connect Facebook and Chatfuel Chatbot Builder

This is a super easy step. But before you begin you will need a Facebook Business page for this. If you don’t have one, then you will have to create one before you proceed further. 

Now make sure you are logged in to Facebook on the browser you are going to connect to Chatfuel in. Then click on the “get started for free” button on the homepage of Chatfuel. It will bring up a page requesting Chatfuel to see your FB information.

You need to accept the request and you will be taken back to the Chatfuel chatbot builder. Once you have selected the Facebook page, select it. Make sure you go through the detailed tutorial that Chatfuel provides for making a chatbot.

2. Welcome Message and Default Answer

Once you have logged in the next step is to create your welcome message. Make sure it is a quick message that introduces the chatbot and asks the visitors, “How can I help?”.

While working on the welcome message, make sure you also create default messages for which you don’t have AI detection set up. It can be something like, “I am not sure what you are asking. Maybe something below can help you”. Then link your default message to your navigation items. You get two options:

  • You can have navigation like a phone menu system.
  • You can have AI set up to guide the conversation.

3. Set up your conversation navigation

In this step, you will proceed to build conversation navigation. There are dozens of questions that a chatbot user might ask, you should make sure your chatbot is prepared for answering those questions. To set up actual navigation, you should build a new “Block” for each of these questions. Just click on the “Add Block” and then type in a title for it. 

4. Link the blocks to navigation

Go back to your welcome message and click on the “Add Button”. Type in the button name, i.e., what you want your users to see. Then in the next section, select “Block” and then you can select the block you would like the user to take. 

5. Chatbox dialog

To create the content when someone asks a specific question click on the left block and it will bring up an empty block. Here you will find various block options like:

  • Text Card: You can put a text into this block. For simple answers, this option is the best.
  • Typing: This imitates actual human typing. You can create the three dots effect that you might have seen while chatting on social media, with this “typing” block.
  • Quick Reply: if you build this option into a block, instead of taking them to a new card for an answer, it shows a reply.
  • Image: With this block, you can upload an image. When it is triggered in conversation it shows that image.
  • Gallery: You can add a few pictures to an answer with this option.
  • To Sequence: it is similar to the “Go To Functionality”. It will let you redirect a user to a completely new conversational sequence.

Experiment with them and select a text card to create an answer for each question you want your chatbot to answer.

6. Artificial Intelligence

After you have built your content blocks, click on the “Set Up AI” link. Here you get to create all those questions that your chatbot might ask and set up answers for the same. The answers can either be the new text you enter in this stage, or you can direct them to one of the blocks of content that you previously set up. There are two ways to this step:

  • Phrases to Watch for: In this section, you give in the different words or phrases you want the chatbot to watch for.
  • Content to Display: In this section, the chatbot detects the question, it will return the content you have specified.

7. Launch the Chatbot

If your chatbot is ready to launch, as you build your chatbot, Chatfuel saves the content and makes all the changes immediately. All you have to do now is to click on the “Promote” page and then copy the URL at the top of the page. Now share the URL. 

That’s it, that’s how you build a Facebook Messenger Bot Sequence. Hopefully, this guide was useful and helped you build a messenger chatbot.

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