Social media platforms have touched the lives of almost every user of smart gadgets like smartphones, tablets, or laptops. This platform acts as a bridge that connects us with a wider range of audiences, and this is the reason for which people try to ensure that they post the right content but many miss out on the factor that the right time also matters.
There are several reasons that when noticed and done right will boost your audience scale and promote a business as more views create a higher impact. The factors that affect global social media posting are the relevance of content, type of content such that it is suitable to the platform, creativity, authenticity, and time. In this article, we will focus on the aspect of how time plays a major role in influencing the reach of your post along with some of the best times to post on social media platforms such as Facebook, Instagram, etc. This will also include the generic best time to post on social media, which includes the right day as well as time for you to post on the respective platforms.
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These factors are important to know as it is evident that the time span of users using social media platforms has drastically increased, especially during the Covid-19 pandemic where staying indoors has become the new normal. However, how much time one spends on social media varies from one person to another, and the same applies to the days of the week when the user spends time on social media.
One can use the data that comprises of such usage periods to manage and post smartly such that their organic reach of posts among their followers’ increases, hence bringing in others to join them. Using hashtags is yet another idea to boost organic reach, however, as mentioned earlier, the timing must be right. For example, it will not help to improve your reach even if you use the popular hashtag after a few days or weeks when the event has become the talk of the past.
Even though there isn’t a perfect package that fits all your expectations, when it comes to posting, there are several factors that influence your reach such as your activeness or the frequency of engaging your audience in social media, choosing the appropriate content to share, and being unique. Starting from 2020, till today, social media has gained more importance than ever before, as it is the quickest and best way to instantly reach out, find talents, customers, showcase their work, and a lot more.
Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connections, find new trends and hobbies, and stay up to date on current events.
Especially after the onset of the Covid-19 pandemic, the competitiveness of being visible on social media has risen as many have started to use this platform as an opportunity to tackle uncertain market development, reach while practicing social distancing, and as an effort to keep their business running. In this battle of gaining better visibility, knowing the ideal or the best times to post on social media can decide or even change the future of your business or brand. Those who want to retain their top positions invest their time and creativity to promote, interact, and understand their customers.
So, with all these inputs in mind, it is no doubt that finding out the generic best time to post on social media is the best way to optimize branding and it hence form’s an integral part of social media strategizing. Let us begin with analyzing the data for each platform, based upon the research and statistics.
In general, for those with keen followers, the best time to post on social media is when most of your followers are online. Such timings help to improve organic reach. On the other hand, for the new account holders, try posting on universal timings that are common like early morning, as most of the users check their news feed as the first task after they wake up, or during lunch break when they have time to check social media platforms.
Analyze the response and activity of the followers based on the highest response that you have received, and choose that timing. This is when most of your audience is active. Along with this, try data-driven methods and the specific timings as mentioned further, further improve the timing. Data-related tools such as data analytics tools, social media reports, or filters are best for research on your best-performing post. There are three main factors for such research – awareness, knowing your audience’s interests, and sales reach. Apart from this check the timing and note down to get a pattern.
According to analytics, the best time to post on social media is 10 AM in general but here are the specific timings:
The pattern and algorithm of social media platforms like Instagram and Facebook are found to be very similar with the major factor being the recency of the post. Users are from different time zones, so make sure that you post frequently so that everyone gets it at the right timing, either early morning or during the night, as these timings are when users start and end their days, hence tend to catch up on whatever they have missed throughout the day.
In this article, we have discussed some of the best times to post on social media platforms along with the reasons or factors that are key to improving organic reach. Hope this was useful in improving your brand’s reach to your audience.