AMP stands for Accelerated Mobile Pages and is an open-source catalogue of mobile-friendly website pages. The purpose of AMP for WordPress is to quickly and easily load these mobile sites. Many companies such as WordPress and Reddit have adopted AMP and experienced an increase in monthly unique visitors.
When a web page is served to mobile users via AMP, it will look basic and simplistic, thereby giving lightning-fast, dynamic experiences and better usability. It removes a lot of elements from a site that make it load slower, in turn, making it faster. AMP was released by Google in 2015 with its main focus being the speed factor. Thorough research stated that out of 73% of mobile users, 53% of people leave a website if it takes longer than three seconds to load.
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Creating an AMP version of your web page on WordPress just requires a little knowledge and some guidance, then you are all set to go. Google provides a proper workflow process that guides you to build an AMP page, integrate and optimize it, set up analytics tracking, and then design it according to your site’s needs.
To get started, Google is going to provide you with a template code, which you can copy and save to a .html extension. After this, you can add the required mark-up. This will turn the page into a workable AMP HTML document, publishing which, you can include images, modify the layout, optimize the page for SEO, preview, and finalize the pages.
Please Note: If you want, you can try AMP on the ‘amp.dev homepage’ before trying it out on your WordPress site.
Installing AMP on your WordPress site, manually, is complicated. However, you can use plugins like the official AMP plugin for WordPress, or AMP for WP to make your process simpler.
Below, we are going to discuss how to install AMP and set it up on a WordPress site.
Points to be noted: Your site won’t be visible to your visitors or Google, but you can choose whether you want the pages or the posts, to be shown on your AMP site.
To do this, follow the steps given below:
‘Supported Templates’ checkbox to get a hold of available options.
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After you install AMP on your WordPress site, next, you will have to test whether it works correctly or not. Apart from that, validation also ensures that supported platforms can access and link to your website, and you can find AMP errors for troubleshooting easily.
Please Note: You can validate WordPress AMP manually or use Google’s ‘AMP Testing tool’.
In case you go for validating AMP manually, you can follow the steps mentioned below:
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Please Note: You can even paste your website’s code and select the option of ‘Test URL’.
After this, you will see that the Googlebot has analyzed your site and if valid, you can see a preview of how your AMP pages would appear on ‘Google SERPs’. With the help of ‘Google AMP Testing tool’, you can identify the ‘AMP errors’ and see the code that has caused the problem on your website. Plus, you can even select the ‘Share’ option to share the analysis with whoever is required.
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You can even use the ‘Google AMP Validator tool’ to make sure that your code gets validated, or use the ‘Chrome AMP extension’, which also validates the pages, and displays any warnings or errors that need action.
Dear readers, we hope that you have now understood what is AMP for WordPress and how to install it. We hope this article helped you. Stay tuned to TechSunk for more such topics.